If we had to take a guess, we’d say you’re reading this because you’re sick of waking up every day to a new marketing trend that may or may not turn your current strategy on its head. You’ve got hundreds of different people telling you hundreds of different tips, and deciding who to listen to has manifested into the headache keeping you from enjoying your nightly episode of Curb Your Enthusiasm. It sucks, and we get it. That’s why we want to be the weed wacker to your garden of marketing advice.
Keep reading if you’re looking to tune out all the noise and discover the three most important things that the biggest online brands are doing to unlock true growth in their communities. Now, that doesn’t mean these brands aren’t doing a whole heck of a lot other than what’s listed, but these three actions do the most to create a solid foundation of expansion in the online space. Let’s dive in.
The most successful brands…
- Embrace change. Our world has been riding the wave of technological change since the 1970’s and it’s not slowing down anytime soon. The smartest brands out there know this, and instead of resisting, they’re letting the momentum propel them past their competition. You know, the whole “If you can’t beat ‘em, join’ em” mentality. In the world of digital marketing, this means understanding that clinging to outdated methods of connecting to your audience and drawing in sales is not only going to keep you from reaching higher heights but will drag you down and leave you in the digital dust. Conversely, the go-getters in the virtual space will see social media marketing, SEO, web design, and the like as keys to their success, rather than obstacles — or, much less, passing trends.
- Act with intention. Good things happen to those who wait? Nah. Good things happen to those who PLAN. Instead of deciding to throw up a post on Instagram or Facebook whenever inspiration strikes (or the caffeine hits), the most prosperous brands create a meticulous plan where every picture, every caption, every video has a purpose. In other words, they’re putting together a monthly content calendar based on upcoming events, themes, quarterly goals and, most importantly, providing value. It ensures that you’re sharing stories that resonate most with your audience, showing up consistently in your brand messaging, and maximizing the impact of your very limited, very precious energy. Whether it’s an IG story, a TikTok video, or a tweet, you can rest assured that your top notch competitors are treating each one like a vital piece in the bigger puzzle of their marketing strategy.
- Stay in their lane. (This one may come off a bit harsh, but just hear us out). The most successful businesses out there have gotten to where they are today because they have self-awareness. They recognize the areas in which they excel and outsource the tasks in the areas in which they don’t. Think of it this way: When your toilet stops working, do you try to fix it yourself, or do you call a plumber? Most people (if the means are available, of course) will go with the latter. So, if you’re overwhelmed by social media, content scheduling, or launching a website — or you simply dread doing it — our advice to you is this: Don’t. There are experts who know a lot more about these tasks than you do, and they’re actually excited to share their knowledge in ways that help you grow. When you’re able to do this, you’re then able to refocus your finite time and energy into the parts of the business that you're most passionate about. After all, that’s what you ventured out to do in the first place, right?
What’s next?
In review, the brands currently taking the marketing game by storm are those who lean into rather than run from change, create intentional social media strategies that serve their audiences, and outsource marketing tasks that allow their true passions and expertise to shine through. Moving forward, this means you’ve got some brainstorming to do.
- Which marketing trends have you been resisting that your brand could benefit from exploring?
- What goals do you have for the remainder of the quarter?
- What can you put on your content calendar to prove to your audience that you’re trustworthy, reliable, and here to make their lives better?
- Which tasks have you been forcing yourself to do that you could pass off to someone who knows more?
Get together with your team and get planning! And if you want to start turning this knowledge into action, Little Island Design is here to help!
Reach out to us here to learn more about how our web design and social media marketing services can help elevate your brand’s online visibility and growth!
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